Website Design Tips That Can Improve Your Online Reputation and Conversion Rate

                          Websites are built with two main objectives. Traffic and conversion acquiring leads for your business thereby increasing sales and ROI. For this you need to work upon every aspect of your website that is responsible for the increased bounce rate of your website. Reducing your bounce rate helps to boost your conversion rate.

There can be many reasons behind the increased bounce rate. Your website is perhaps attracting wrong traffic. Moreover the right traffic is not getting the right information or content to stay on the website and get converted. This means that something is lacking or you need to change your strategy before you fall lower in your search engine ranking.

Content is surely the biggest reason for high bounce rate and low conversion. Next can be a bad user experience in terms of loading speed, responsiveness, cluttered look or confusing CTA’s. Basically all the things are interconnected.

How can I increase my website conversion rate?

Easy to understand and to the point content - 

Here are a few pointers to assist you format and make your information more readable:

• Subheadings might help you shed more light on your issue.

• To explain benefits or important points, use bullet points.

• Where appropriate, include a lot of charts, photos, screenshots, and quotes from industry experts.

• Keywords should be bold a couple times (but not too many).

• In your material, ask a lot of questions to encourage readers to contribute rather than just read.

• A subheading titled "conclusion" should appear at the end of your material. This instructs the reader to read the final few sentences rapidly and take action. Make your conclusion something that people can do.

Do not disturb and irritate the visitors - 

70% of users say that they find irrelevant popups annoying.

There’s no denying the fact that they can grow your email list quickly. But at the same time it disrupts reading and negatively impact te user experience. Consider minimizing or completely avoiding popups if you want to establish a long-term site with a lot of organic traffic. Or, at the very least, make them as inconspicuous and unobtrusive as possible. Also ensure that the website provides smooth navigation. Get rid of:

• Get rid of sidebars and big headers.

• Take off irrelevant (stock) images.

• Remove or shrink the menu.

• Too many form fields

• unnecessary links

• extra information

• set external links to open in new windows

Impulsive CTA’s - 

A good content and a nice user experience. Next comes the main goal. You want the customers to take an action, right. But on many websites the call to action is not appropriately placed or is not compelling enough to be clicked. Sometimes the text on the button does not induce the users to take an action. Even the color of your CTA lays an impact on your audiences. Words like “free trial” or “free demo” and add to cart or add to bag in case of ecommerce seems to be very enticing.

Consider how you may make an urgent offer to entice a site visitor to take action. Keep in mind that strong calls to action will boost usability. Your ideal clients will gladly stay on your site if this occurs. Due to an improved CTA, every second spent on your site will increase your conversion rate and decrease your bounce rate.

Blog marketing - 

Keeping your blog fresh, with the right content, will always yield the best ROI. Keep it simple, keep it fresh, keep it informative, keep it engaging, if you want conversions. You need to lay emphasis on getting new visitors as well as calling the old ones again.

If your website content is informative and engaging as well you will gain credibility and reliability. Visitors would dedicate their time to it. Because you've developed a level of trust with your visitors, you'll be able to make more income from them.

Note that a high bounce rate does not necessarily indicate somebody isn't buying. This measure is used to identify site visitors who aren't interested in staying. If visitors stay and read other areas of your site, there's a strong chance you've earned their confidence and they'll come back.

• Avoid jargon

• relevant keywords

• no stuffing

• use them to make your headlines catchy.

Attract right audience in right manner - 

You'll eventually reach the proper audience who will be interested in your offer if you generate the right content and distribute it through the right channels. Another important thing to note is that though 2000+ words articles are considered to be high quality yet this is not the case in areas that are unrelated to the internet, such as medicine, entertainment, and banking. Shorter, more informational content do better on social media platforms in these businesses.

When designing a campaign or creating content, remember to always target the proper visitors. Drill down into your Facebook Ads campaign to reach the relevant folks if you're running one.

Optimize meta tags and description - 

Many businesses do not optimize their meta descriptions for search engines. As a result, their click-through rate has been steadily declining.

Maybe they didn't think it was as essential as they thought – but it is. When users type a keyword into Google search, each word that fits the search term is bolded to distinguish it from the others and to inform the searcher to take that result into consideration.

Many businesses do not use meta descriptions that are optimized for search engines. As a result, their click-through rate has gradually decreased.

Perhaps they didn't think it was as important as they thought it was — but it is. When users type a keyword into Google search, each word that matches the search term is bolded to differentiate it from the rest and to alert the searcher to consider that result. Don’t forget to include the keywords ( no stuffing, once or twice). Also a CTA can be very effective

Multiple landing pages for different keywords - 

Different multiple pages for many high value keywords provide a good user experience. When you have multiple landing pages, make sure they're all straightforward to navigate before linking to them all from your homepage. On your navigation menu, you may even connect to the different landing pages. If customers don't discover what they're looking for right away, you can see a greater bounce rate. This is where having many landing pages comes in handy.

Some companies who have increased their number of landing pages from 10 to 15 have seen a 55% increase in leads.

Increase site speed - 

This topic requires no discussion that a slow speed will surely increase the bounce rate.

• Optimizing images with WordPress plugins

• Tweaking .htaccess file

• Removing query strings from static pages to improve performance

• opt for a good domain and hosting service

• remove unnecessary plugins

• remove banner ads from sidebar

A mobile friendly website - 

This again needs no explanation. Almost 95% of your customers are on mobile, so your site must be optimized for them.

1. 40% of Global Youtube Views come from mobile.

2. 48% of all email is opened from a mobile device.

3, 61% of all that followed a group/liked a page created by brand came from

mobile.

4. 65% of all watched video clips on Facebook were on mobile.

5. 68% of all clicked Facebook “like” buttons are from mobile.

6. 73% of all uploaded and shared photos on Facebook are from mobile.

7. 88% of all uploaded and shared photos on twitter came from mobile.

8. 90% of shared links to blogs on twitter came from mobile.

9. 75% of americans use their mobile phone while on the toilet.

Apart from the above statistics the Google algorithm mobilegeddon gives you every reason to make your website responsive.

Credibility - 

If you want people to buy from you make them trust you first.

A credible site does the following:

• Makes people trust and believe what it says (the content)

• Gives people reassurance that their personal information is safe

• Instills confidence in them, when spending their hard-earned money

• Eliminates the buying dilemma (e.g. should I buy or not)

• clearly mentioned contact details

• testimonials and customer reviews (Research and multiple case studies have shown that visitors who interact with a review are 58% more likely to convert

• Social profiles (e.g. Facebook, LinkedIn, Twitter, Instagram)

• Payment assurances (e.g. various payment methods, trust badges, certifications, SSL)

• a good website design

Assess your sales funnel - 

You'll be able to examine and build a strategy for raising your conversion rate with the help of a CRO planner.

For example, the HubSpot CRO planner includes guidance on how to conduct a site assessment, identify areas for conversion funnel improvement, understand users on your site, and conduct A/B testing and experimentation.

CRO planners can be helpful because they take through the entire process from A to Z.

Adding value preposition - 

• Explain the problems your product solves

• Show off your credentials, experience, awards etc

• Have testimonials of all kinds of users that have benefited from your product

• Explain your price, compare with the competition, prove the value your product offers

How do you Optimize Conversion Rate?

According to research, 46.1 percent of internet visitors will judge your website's legitimacy based on its design. This means that, as important as leads, social media, and SEO marketing are, the general design of your website remains a critical aspect in increasing conversion rates. People are more willing to consume a website that is aesthetically pleasant rather than one that is poorly designed. It is critical to maintain an appealing design in order to keep customers engaged.

This will almost certainly boost your chances of achieving top search engine results. The ideas above are all about enhancing user experience, or UX as it's known among internet marketing gurus, and how it affects bounce rate and the possibility of your website turning visitors into buyers. The most important thing is to identify your objectives, collect data, and execute objective tests on a regular basis to see what resonates with your target audience.

Aspects of a good website design: - 

• it should be simple and easy to navigate

• high quality content

• white space is appealing

• typography

• colors and shades enhancing aesthetics

• high quality graphics and optimized images

• avoid click fatigue

How can sales conversion rates be improved?

Web design and development may appear straightforward on the surface, but it is as sophisticated and far-fetched as it gets. Finding the lowest option may appear to be an appealing and easy option for new businesses, but in most cases, these are run by inexperienced and unprofessional interns, who are likely to have little or no experience with website design and development.

To make a website work, a variety of expert-level talents are required, including search engine optimization, quality assurance testing, database implementation, programming, marketing, copywriting, user-experience optimization, branding, graphic design, and web design, among others. These aren't always tied to a single person, but collaborating with reputable  eCommerce website Design Company in India, can help you receive all services under one roof at affordable web design packages. For the most part, the design and launch of a website takes around a month. Assess whether the website developers India you're dealing with can accomplish the project on time and within your budget.