9 Elements of a Great Website Design and Development

                                      Websites have become an imperative, infact an indispensable medium if you wish to advertise your business online. Almost every business be it small firm or big enterprise have a business website. If you have a website that is unnoticed and is unable to acquire enough leads for your business, then its high time you work upon certain elements that can boost your search engine rankings and get you more sales and ROI. There are many articles explaining about the different and essential elements of a website but first you need to understand that at the end of it all, it is the users whom you have to please. If your website is attractive and at the same time provides users with the information they are looking for only then will they stop on your website and reach out to you. So lets discuss about the important elements that will help your website stand out the tough competition on search engines.

There are innumerable website on the search engines offering similar services like that of your business. Considering the human nature, the users tend to incline towards anything that along with satisfying their requirement seems to be unique and new. For this you need assistance of a Web Developers in India, that can help you achieve your business objectives of gaining traffic to your website and business growth.

Aesthetics

Whenever you visit any store the first thing that appeals is the atmosphere, the looks. Similarly your website or eCommerce store should possess the visual appeal to help you retain your visitors. Be it in term of choice of color, typography, images etc. And don’t forget some white space always soothes the eyes. If your website has a well organized layout and looks clutter free only then will your web visitors will stay on your website. If they stay longer, there are more chances that they get in touch with you. At the same time make sure you do not overwhelm your visitors with overuse of graphics or animation. Make use of latest technology in appropriate manner. Your UI should not scare your users away. Keep it simple.

Ease of navigation

In web design, site layout, menus, and other navigation aids must take into account how visitors explore and search. The goal is to make it simple for the user to navigate the site and locate the information they need quickly.

The importance of navigation in site design is often ignored, but it can make or break your business. You should make navigation across your site as simple and intuitive as possible, so that users can access the content and information they require without getting confused or frustrated.

Clear site navigation makes it easier for visitors to find what they're looking for. Clear site navigation not only assists visitors, but it also makes it easier for search engines to index your content. A good business website's main page is directly linked to every significant page. Your main page should not be more than two clicks away from any other page on your website. Your web visitors are like your guests, so your website should not provide any inconvenience to them.

Content

The greatest method to ensure that visitors stay on your site, learn more about your brand, and eventually convert into customers is to provide intriguing content. Spend time writing compelling website text, interesting blog entries, and actionable eBooks.

This is the foundation of your site. Not only does your content influence your search engine ranking, but it's also the reason most users come to your site in the first place. The material on your website should be useful, simple to read, and brief. More than anything else, well-thought-out web content and copy will help your website design become more engaging, effective, and popular. Content should be search engine optimized, have a good length, and include relevant keywords.

There are many visitors who visit your website to seek information, the website should quench their thirst with crisp information.

Speed and Responsiveness

Although these two elements are pretty obvious yet they need to be mentioned as the slow loading speed of your website or its bad appearance on devices like mobile phone etc can be the biggest reason for increased bounce rate of your website. Your visitors lack patience and time and moreover there are innumerable websites on the search engines that can do the needful, so don’t give them a silly reason to abscond never to come back again.

Images and videos

68% of people prefer to learn about a product or service through video

65% of executives visit the companies website after viewing a video

39% of executives call a vendor after viewing a video.

According to Inc. Magazine, 92% of B2B customers watch online video, and 43% of B2B customers watch online video when researching products and services for their business.

People enjoy watching things in action. Create eye-catching images to entice visitors to your website. One simple method to do this is to use great photographs or illustrations. You can show items, people, or anything else to draw users to your site with a relatively small amount of stunning images. Incorporate high-quality, vivid hero images, to attract your attention and guide your eyes down the page.

SEO friendly

Not only for search engines, but also for users, is crucial. On-page SEO can be thought of as the foundation of your site's organization. Using Title Tags and well-designed H1 tags to clearly label pages can assist consumers flow through to their desired content, increasing page views while lowering bounce rates.

• Utilize text based menus (not images)

• Clearly label each page with Title Tags, H1 Tags, Meta Descriptions, and Alt Text

• Don’t rely on Flash, as search engines and mobile devices don’t play well with it

• Think of your website in an outline format and mimic that same page structure and hierarchy for your sitemap

Design tricks like meta tags, title tags, heading tags, and other HTML coding go a long way in helping your site climb the ranks of Google's search engine.

Calls to action

Once you've formed this connection, you'll want to keep in touch with these people.

Conversion routes often begin with tempting gated content, such as email newsletter subscriptions, free downloaded ebooks or whitepapers, free product forms, free consultations, or other special invitations. When these channels incorporate strong calls to action, they are successful (CTAs).

Keep the conversion elements above the fold. If they are in plain view, they are more likely to be clicked on.

These should be deliberately placed into your website design and are critical for collecting visitor contact information (at the very least an email address) so that you can continue interactions with them as leads and convert them into customers.

Use big buttons and bright (complimentary) colors to attract attention

Keep your online forms simple (asking for too much info is intrusive)

Credibility

An informative about us page, a descriptive contact us, an https or secured site all combine to make your website reliable and your firm to be trustworthy.

Latest technology

Technology advancements allow designers to add movement and innovation, resulting in web design that is always fresh, dynamic, and professional.

Your website might be the most essential client generator for your company, and it should focus on bringing in new clients and providing extra services to existing clients by increasing awareness of all the services you provide. Providing customers with the tools they need to do business with you in a simple and fun manner will boost your website conversion and help you achieve the success you desire.

So, it's all about creating a good website that will help you grow your business. While hiring a great Web Development Company in India, in the future, ask them about the vital features of a good website that they are familiar with. Also, assess their inventiveness and effectiveness in a variety of areas so that you can build a solid basis for your website. Creating a collaboration with the correct website designing company in India, assures that your website will perform well in search engines. Don’t forget to ask about their affordable website design packages, so that your web presence turns out to be a favorable deal.